When we think of a professional video, a production set with high-quality cameras comes to mind. But what if you can produce a professional video with a smartphone. Camera quality is a critical decision influencer when buying a smartphone. Hence, brands are constantly working towards enhancing smartphone cameras.
As the quality grows, the difference between dedicated cameras and smartphones created videos reduces. But that does not mean that you can take out your smartphone and start developing your professional video. You will need some additional expertise and tricks that we will go through in this blog.
Table of Contents
Positive Body Language Is Critical
The way you move, talk and have eye contact with the camera plays a vital role in hooking your audience. You need to take care of all of these while shooting a professional video. Try to have a straight back as it shows energy. Having a smile on your face and keeping your hands out of your pocket is essential.
Your voice and speed of speech should be natural. It should not sound like you are nervous. Similarly, you should keep direct eye contact with the camera. Having a script plays a vital role here. It prevents you from going off the track and thinking about what to discuss in the next frame.
Using a teleprompter is advised as most professional videos are scripted. It will allow you to have constant eye contact with the camera as you won’t have to worry about remembering your lines.
You will find many smartphone applications that allow you to teleprompter your scripts in a single click. One example of such a tool is BIGVU.tv. It is a one-stop solution for all your professional video requirements. It enables you to script, teleprompt, record, shoot, and share your videos in a single click.
Tripods Are Life Saviors
While filming a professional video, you need to ensure that the camera stays steady. Even if you have pretty steady hands, leveraging a tripod or stabilizer for long takes is advised. If you don’t use these tools, the result might get distorted and ruin your video’s professionalism.
If you can’t afford a tripod, you can go for stable physical objects. For instance, you can place your smartphone on a table or desk for better stability.
Lighting Can Make All the Difference
Smartphones have smaller sensors and lenses compared to professional cameras. Hence, adequate lighting can make all the difference in the final video. Your smartphone can’t capture a bright backlit. If you shoot a video in such lightning, your phone’s camera will just catch the light and show you like a dark figure, which will ruin your connectivity with the audience.
You need to use a basic lighting setup. A simple source like a desk light can do the job. The only thing you need to take care of is to face the light and not have it in the background. The same is valid if you are using any products in your video.
You should also use a source of light from the top. A single light source coming on you or the product can lead to shadows. Hence, the entire room should be well-lit with you in focus. You can also use attachable lenses to enhance the capturing power of your smartphone camera.
Go With Landscape Shooting
Having two vertical blocks on the sides of your video will take away all the efforts you make while shooting a professional video. It is a common mistake that most rookies make. If you hold your smartphone vertical while recording, it will make the video less enjoyable on a broader screen.
Always shoot a video in the landscape mode to capture more things. The only exception is recording purely for platforms like Instagram reels or TikweTok videos where the audience views the videos vertically.
Show Your Editing Skills
Lastly, you need to show some creativity through your editing skills. Polishing with minor editing can make your professional video go from ok to great. You can also use it to appeal to viewers and engage them with your content.
The good thing is that you can do basic to advance editing on your smartphone itself. You can find many mobile applications that allow you to put animation effects, audio docking, filters, etc. Alternatively, you can use an application like BIGVU.tv that enables you to do everything from recording to editing from a single dashboard.
Conclusion
Technical advancements have increased the potential of smartphones. Now, you can use a smartphone to create professional video content that can take your marketing to new heights.
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