Instagram Mistakes That Hinder Your Marketing Success

Social media has taken the world by storm, and businesses can now market their products through various online platforms. More specifically, many clients can be found on Instagram, which is one of the vibrant social entities in the modern world. Today, it is estimated that about 200 million Instagram users visit a business profile per day. If you take advantage of this traffic, you can create a large pool of customers for your products.

However, your marketing success can be compromised if you commit some mistakes, which include:

• Setting Your Instagram Account Private
• Inappropriate Use of Hashtags
• Continuous Posting of Duplicate Photos and Videos
• Posting at the Wrong Time
• Failure to Respond to User Comments

Setting Your Instagram Account Private

If you set your account as private, you risk losing a lot of followers. If the account has a business profile, make it publicly accessible. Your aim is to have more people visiting your profile, and this increases the chances of them sharing your profile with prospective customers. It is possible that a client will end up ignoring your account when they see a private icon on your account.

Inappropriate Use of Hashtags

Instagram marketing relies heavily on the use of hashtags. Once you have created your niche, you can use them to reach more fans and customers who would like to subscribe to your services, products, and content.

The mistake that Instagram account owners make is misusing hashtags that are against the new rules for Instagram hashtags. For instance, some use too many hashtags for images and videos. This damages your brand, and you may not achieve your intended purpose.  Some people interpret the use of too many hashtags as a sign of desperately looking for attention and this is one thing you wouldn’t want people to perceive you.

Continuous Posting of Duplicate Photos and Videos

In a platform where there are account owners putting in the work to deliver high-end content, videos, and pictures, the last thing you would want is to have outdated or boring content. In such cases, people will start unfollowing you, however loyal they may be. You can repost a photo or video once in a while, but do not make it a habit. Studies show that Instagram users are enthusiastic about shopping; if your content is not appealing, they will look for new offers.

Posting at the Wrong Time

Your main aim is to reach a maximum number of Instagram users whom you intend to convert into customers. The mistake you are likely to make is posting your photos at the wrong time, probably when most of the users are asleep or offline. On average, the best time to post on Instagram is between 2 PM and 3 PM CDT.

Failure to Respond to User Comments

To register growth, Google must rate your account’s traffic. Many marketers fail to respond promptly to comments from customers. User engagement is an important metric that Google will use to determine if your account is active. This common mistake takes a significant toll on marketers who record poor performance.

Final Word

As a marketer, you have a tremendous opportunity to promote your business brand on Instagram. Correct and thought-through strategies can yield maximum success, whereas mistakes will compromise your results. As you endeavor to go online with your business, take some time to study how you can maximize its potential and increase Instagram engagement. Some of the mistakes are simple, and you can avoid them through proper planning. Also, be consistent with your content so that your clients do not lose track of your progress.