As the old saying goes, ‘the first impressions last,’ and this holds true when it comes to your social media bio. When your social media bio failed to impress someone, it is more likely that you won’t be having a second chance to impress that person again. Most people in social media will base their decision to follow someone depending on that person’s profile since it’s the first thing they will visit.
Why should you improve your Social Media Bio?
Believe it or not, it would only take less than 3 seconds for a social media user to determine whether he/she will follow you or not, and most of the time, it is based on aesthetic judgment. So it is vital not to take your social media for granted if your goal is to attract followers and increase your social media engagements.
Essential Tips And Tricks For Writing A Magnetic Social Media Bio
Now that you know how important your social media bio is in making a good impression, below we have listed some essential tips and tricks on how you will be able to create social media bio that attracts followers.
#1 Make Your Name Searchable
First things first, you may want people to recognize you, especially your brand, easily. Remember, your name/brand will be shown in bold letters in the headline part of your bio, so making it clear and precise is a smart choice so people can easily understand what your account is for.
#2 Include a CTA
Your social media bio shouldn’t be all about you, but it is also an excellent way to invite people to learn more about your brand and what your brand is offering. Adding a CTA (call to action) in your bio enables a potential follower to visit your personal website or your blog to know more about your brand has to offer. You can also add your brand’s latest promotions, free trials, and newsletter sign-up page. However, make sure that those links as converted into a short URL due to character restrictions.
#3 Use Emojis
In our time and age, Emojis have now considered a language. A single Emoji can show simple emotions or description. They can easily express impressions that your viewers can easily understand. This is why Emojis can work exceptionally well when placed in your social media bio. Moreover, Emojis makes your bio to become visually appealing and eye-catching.
#4 Name-Drop Achievements
If your brand has already achieved something remarkable, don’t be afraid to boast it on your social media bio. Primarily if your brand had worked with some reputable brands and businesses before, it will make your viewers curious about your achievements and potentially leading them to try it themselves.
#5 Include Keywords
If you haven’t tried the power of SEO, then you better should be. While content is still the king when it comes to SEO, incorporating keywords in your social media bio makes search engines to find you with ease. You can search for free online tools to help you find the right keywords that are related to your brand or niche and add them to your bio.
#6 Avoid Using Buzzwords
Unlike keywords, buzzwords such as ‘Specialized,’ ‘Experienced,’ or ‘Certified’ tends to bore viewers rather than catching their attention. For most of them, these are meaningless and very ordinary. Try to come up with a different approach when introducing yourself and be creative with your words.
Conclusion
Having the right social media bio is essential not just to make your profile look visually good but also increases the chance of following and engagement. Always remember these tips when creating a magnetic social media bio.
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