Why Every Business Should Have an App

Apps have been revolutionary in the past decade, taking over in such a short space of time. The technology has literally eaten up all of its land-based competition, as it provides a direct channel to individuals, thus providing a better service at a lower cost.

There are apps for literally everything, from flying a drone to healthcare. Our smartphones have become portals into the outside world, and we can order anything we like on them through apps.

In the UK for example, the food app Just East is a platform whereby users order takeaways from their favourite eateries. For this, they take a hefty commission, being as high as 30%. Then again, they bring restaurants a lot of business, and if one decides not to be on Just Eat, they are potentially losing a lot of potential revenue.

As previously mentioned, apps are available for everything but the most popular category still has to be games. It continues to evolve and there are several interesting facts about the gaming industry you may wish to know. You can download an app very quickly and start playing some of the most popular titles on your phone such as Pull the Pin or QuizUp.

Even bookmakers have dedicated apps, allowing you to bet on the action from the comfort of your own home. To help UK players, there are comparison sites that review all the best UK online bookmakers and provide ratings on each one. The platform checks for all the services each operator has to offer, such as best welcome bonuses, and free bets. The experts on the site use stringent methods to only select safe and reliable bookmakers, giving you peace of mind and the knowledge, you need to get started.

So it has been established that apps are extraordinary and provide massive value to companies and customers alike. Therefore, the next step is getting one for your business. In the early stages of the internet, many business owners were apprehensive about getting a website because of the complexities.

And now it’s paramount for all businesses to have one, as potential customers can see what products or services you are offering. The same thing occurred with social media sites, in particular Facebook. Older people were put off by sharing information online, but it is imperative today for your business to have a page. The next logical step is to have an app.

Early adopters of websites did need some technical knowledge, but now anyone can make one using free drag and drop tools at a super low price. Well, the same thing has occurred with making an app. There are a plethora of websites out there where you do not need any technical skills to make an app, and it will go live. Albeit, often it is only available for Android phones, they are most widely used.

When someone downloads your app, you can potentially always be in contact with them as your information is stored on their phone. Also, with the use of push notifications, you can let your potential customers know of any sales, or even get them to sign up for a newsletter. Building relationships with your customers is key, as people will buy from people or brands they like and trust.

You can take advantage of online guides on how to make an app for free, and if you need to learn further how to customise, YouTube has tons of content available. Everything is just a click away, and when you have an app, you can even allow your customers to shop through it.

Many apps are just informational, which are regularly updated and then link to a website to make a purchase. However, you can use templates to build an online store app, so whatever product you sell, should be of interest.

The future of apps looks rosy too, as most of us are glued to our smartphones all day. In addition, app downloads increase year on year. It is difficult to see this trend changing in the short term, so an investment in an app is great for your business. If you are considering building one yourself, and do not know where to start, you can also get help from professionals on sites such as UpWork and Fiverr.