By now, most business owners should be aware of the advantages of creating an app for their company. Applications of any kind are a great way to entice people into getting to know your business, and it also gives you an opportunity to find out more about them. However, you need to get it right.
Developing an app takes time, effort, and a lot of effort – not to mention the money. And if you create a dud, it’s going to be a complete waste of your resources, and end up as an expensive mistake. So, the big question for today is – how can you create an app that works, and even excels, for your business. Let’s take a look at everything you need to consider.
Have a point
The first step is simple enough, but looking at the app stores on any platform and it’s clear that not everyone gets it! You have to have a point for your app to exist, and it needs to be built with goals, priorities, and a proposition in mind. How does your app reflect your business, for example? What are you trying to do with it – gain exposure, improve sales, or generate a list of customers? Make sure you know why your app exists before you start working out how to build it.
Understand the consequences
Make it work
Your app doesn’t need to perfect when you launch it. But make no mistake about it, the idea is to make it perfect over time and ensure that you are listening and observing where things are going right – and wrong. Tools such as the Stackify application performance management service and many others can help you identify where your app is failing and gives you the chance to track performance from Day One. Nothing fails faster than a problematic app that crashes on a regular basis, and it’s vital to monitor and manage issues as they arise.
Once your app is developed, you’ll need to market it – but be careful not to over-egg your own pudding. Overselling features and functions will only lead to angry customers – and a possible banning from your app store of choice.
Finally, make sure that you are shouting about your app from the rooftops as much as possible. Creating something is one thing, but making it a success takes a lot more work on your behalf. Try and get exposure from industry media, and find technology journalists who might be interested in covering your idea. And use your blog, social media channels, and email list to ensure a regular take up of your app.